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Born in Tokyo, director, Makoto Hirano spent his childhood living in various parts of
the world, including Asia, the Middle-East and the US. It was such grounding that
inspires his visually captivating work that has lead him to become oneof the most sought
after directors in Asia.
With a background in advertising, namely as an art director for DYR Agency in
New York City, Makoto then pursued his dream of making his own films. It was obvious
from the start that his work was unique and innovative and an offer was made to join
MacDonald Bunton Productions in Sydney in 1988.
Makoto has worked steadily, compiling clients such as Sony, Motorola, Coca Cola,
L’Oreal, Honda, Toyota, Volkswagen, and FedEx to name a few. And along the way has
won numerous awards, including Cannes Lions, British D&AD for Direction, NY ADC
Annual, Australian AWARD, London International Advertising Award, and Japan’s
ACC Annual.
In 2000, Makoto established his own company Moby PictIn Pictures in Sydney and most
recently opened Beast Media in Tokyo as a new base of operation to service his
clients around the world.
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